Carol Roth Books

A former investment banker, turned financial self-help guru and now political pundit, Carol Roth wants your small business, and all small business to succeed.

She made a name for herself with The Entrepreneur Equation, reaching future business owners how to succeed. A long time critic of how big government is bad for small business, she documents the historic transfer of wealth (from Main Street to Wall Street) in The War on Small Business.

In addition to banking and book writing, Roth has served as a strategic financial advisor and as a director on the boards of both public and private companies.

Carol Roth even has her own an action figure/fashion doll!

Carol Roth Books

The War on Small Business: How the Government Used the Pandemic to Crush the Backbone of America

Small business has been suffering for decades across America and government isn’t the solution. It’s the problem.

And during the Covid-19 pandemic, it all became increasingly clear.

As governments locked down citizens and forces small businesses to shut their doors, large chains and big box stores stayed open, and online retailers poured in the cash. Big government, under the sway of big business, worked actively to protect the rich and powerful at the expense of individuals.

The government quite literally chose the winners and losers and the results were obvious. While small business owners across the world faltered, the stock market went up.

This book details exactly what happened and the results for real individuals. It’s also a call to action for all citizens to realize that this centralization of power is contrary to freedom and that it needs to end now.

The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

If you’re looking to start your own business, stop. Before you do, read this book.

A New York Times, Wall Street Journal and USA TODAY bestseller, The Entrepreneur Equation helps you evaluate if going into business for yourself is the best idea. Instead of asking “Could I be an entrepreneur?” author Carlo Roth says you need to ask yourself “Should I be an entrepreneur?

She details what’s required to build a valuable business, helps you weigh the risks and rewards, and gives advice on how to create the best possible outcome.

A realist, she urges readers to be objective and while helping give you the tools you need to succeed, she also provides a framework to explore if being a business owner is right for you, now, or ever.

A must-read for anyone who’s thinking of starting their own business.